The multi-hyphenate mogul has ignited fresh engagement rumors with the launch of Savage x Fenty’s new “At First Sight” bridal collection, featuring the 37-year-old star modeling the delicate lace designs while sporting a dazzling diamond ring on her left hand.
In the campaign images released Tuesday, the Barbados-born billionaire strikes bridal-inspired poses – including one with a tiered wedding cake and another with a sheer veil cascading through her raven waves – while showcasing the baby pink lingerie sets complete with garters and stockings.
The provocative photoshoot arrives after years of persistent (but unconfirmed) whispers about Rihanna and longtime partner A$AP Rocky’s relationship status. The power couple, who began dating in 2020 and share sons RZA, 2, and Riot, 10 months, have previously been spotted wearing “Marry Me” grillz in 2022, though neither has ever publicly confirmed marriage plans. Industry insiders note the strategic timing of the bridal collection rollout coincides with the couple’s five-year anniversary this year.
Fans immediately flooded social media with theories, with one commenting “You don’t remember the ‘marry me’ grills? I think they’re already married,” while others questioned if this campaign serves as a stealth wedding announcement.
The collection – featuring satin corsets, lace-trimmed bodysuits and thigh-high stockings – is currently available on SavagexFenty.com, with prices ranging from $29.95 for accessories to $119.95 for intricate lace ensembles.
Representatives for Rihanna declined to comment on whether the jewelry featured in the campaign holds personal significance. The singer-turned-CEO last addressed relationship rumors in 2023, telling British Vogue: “We don’t do press around our private lives.
Some things are sacred.” Whether this marks a fashion statement or a covert relationship update, the campaign has successfully dominated conversation across both bridal and entertainment spheres.
