Jimmy Fallon is trading late-night laughs for creative pitches in On Brand with Jimmy Fallon, a new unscripted NBC series that puts marketing campaigns center stage.
The Tonight Show host will lead a team of ambitious creatives as they develop real advertising concepts, with an unexpected expert guiding them: Real Housewives of Beverly Hills star and former Netflix CMO Bozoma “Boz” Saint John.
Announced April 16, the series taps Saint John’s decorated resume—which includes top marketing roles at Uber, Apple Music, and Pepsi—to mentor contestants.
Fallon recently highlighted her credentials on The Tonight Show, noting her work on Beyoncé’s Super Bowl halftime show and her induction into the American Marketing Hall of Fame.
“I love branding, I love marketing, I love the world of advertising,” Fallon said in a statement, promising viewers a backstage look at how major campaigns come together. The show won’t interfere with his Tonight Show duties, which continue weeknights at 11:35 p.m. ET.
With Fallon’s humor and Saint John’s sharp expertise, On Brand could be the next big swing in unscripted TV—and a savvy career pivot for the RHOBH newcomer.
