Zendaya, Hollywood’s reigning style chameleon, has taken her ever-evolving aesthetic to new heights with her latest campaign for On—showcasing one of her most dramatic hair transformations yet.
The 28-year-old Euphoria star fronts the sportswear brand’s space-themed “Zone Dreamers” campaign, sporting a strikingly short, dark brown pixie cut that accentuates her sharp bone structure.
But the hair wasn’t the only standout detail—Zendaya elevated the sci-fi fantasy with prosthetic, elf-like ears, channeling a Star Trek-inspired extraterrestrial vibe.
The campaign, a collaboration between Zendaya’s longtime stylist Law Roach and visual artist Nadia Lee Cohen, extends beyond still images into a short film. In it, Zendaya leads a crew preparing for an intergalactic mission, clad in sleek, skin-tight designs by Roach as they navigate zero gravity aboard a spaceship.
The film also introduces On’s latest offerings: the Studio Knit Bodysuit, a seamless sculpting one-piece, and the brand’s new Cloudzone sneaker, both part of its spring 2025 Movement Lifestyle collection.
“Zone Dreamers was such a joy to create,” Zendaya told Women’s Wear Daily. “I’ve loved working with On to bring something so creative and unexpected to life.” She praised her collaborators, adding, “Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law—as always—made the experience even more special.
This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
True to form, Zendaya continues to push boundaries, proving once again why she remains a fearless force in fashion and pop culture.
