Bad Bunny is the latest celebrity to join Calvin Klein’s roster of iconic models, fronting the brand’s Spring 2025 campaign for the new Icon Cotton Stretch underwear line.
The 31-year-old Puerto Rican superstar stripped down for the sizzling photoshoot, which was directed by renowned photographer Mario Sorrenti and shot in Bad Bunny’s home country of Puerto Rico.
The campaign showcases the singer modeling the Icon Cotton Stretch boxer briefs in classic black and white, as well as Calvin Klein’s signature tank tops. The updated underwear line promises maximum comfort with features like a stitch-free Infinity Bond waistband, a supportive contour pouch, and enhanced shape retention.
“From briefs to trunks, the new Icon Cotton Stretch underwear brings effortless style and comfort to any look,” the brand stated in a press release.
For Bad Bunny, the campaign is a milestone moment. “This has been in the works for some time now, and seeing it finally come to life has been gratifying,” he said. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
The campaign also includes a film set to his hit song EoO, adding a personal touch to the visuals.
Bad Bunny’s collaboration follows his appearance at Calvin Klein’s New York Fashion Week show in February, where he joined brand founder Calvin Klein, supermodel Christy Turlington, and fellow campaign stars Eve Hewson and Alexander Skarsgård.
Hewson recently modeled for Calvin Klein’s February 2025 shapewear line, while Skarsgård returned to the brand for the Fall 2024 menswear campaign in September 2024. Earlier that year, Greta Lee and Jeremy Allen White also starred in the brand’s Fall 2024 campaigns, with White reprising his role after his viral Spring 2024 ads.
Bad Bunny’s partnership with Calvin Klein highlights his status as a global style icon and cultural powerhouse. The campaign not only celebrates his undeniable charisma but also brings a touch of authenticity by being shot in Puerto Rico, making it a meaningful collaboration for the artist.
